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Resume

—  Ro Hensley is a full stack digital marketer with over 10 years of experience, now focusing on community and social strategies covering a wide range of industries, for companies big and small.

 

Resume

—  Ro Hensley: full-stack digital marketer, community builder and social media manager living in Los Angeles, California. Full resume and recommendations available on Linkedin.

 

 

Recent

 

Global Community Team Lead | Vinted

March 2016 - December 2016 | Start-up

Vinted started the movement to make secondhand the first choice by launching social shopping communities where women buy, sell and swap their preloved items, across 11 countries.

At Vinted I led the Global Community team, responsible for building connections between the brand and the amazing global community of 12 million members (Vinties), in each market: France, Germany (known as Kleiderkreisel), United States, United Kingdom, Lithuania, Czech Republic, Poland, France, Spain, Netherlands, Italy. 

Led global community initiatives to drive community growth, retention and engagement through heavy collaboration with internal global teams, including: Product, Merchandising, Communication, and Marketing teams.

Responsibilities:

  • Global community and social media strategy development (executed via blogs, in-product messaging, and social media)
  • Product-to-community communication guidance 
  • Global influencer & KOL relationship building and partnership management
  • Community growth, retention & engagement
  • Global offline event strategy
  • Community feedback reporting & analysis
  • Brand ambassador & member programs development & strategy (for 9 countries)
  • Leading a team of amazing community managers across Europe and the USA. (icing on the cake)

See my portfolio

 

Community Ambassador [manager], USA | Vinted

June 2013 - March 2016 | Start-up

Building the social shopping community, Vinted, in the United States, from launch. Community cuddling and being rad, mostly. We started the movement to make secondhand the first choice with a women's secondhand clothing shopping app. 

After being brought on to launch the community & app in the USA (we did it, woo!), I became responsible for the following in the USA market:  product communication & translations (providing a "locals touch"), influencer & KOL relationship building, community management (1.5 million community members in the US market), content creation, press & partnerships liaison, event planning, community feedback reporting, ambassador program recruiting & management, and acting as the face, voice and ears of the Vinted brand in the USA. Being an all around cool gal.

See my portfolio.

 

 

Past

 

Community & Social Media Manager | Remodeleze

October 2010 - August 2012 | Start-up

Remodeleze (now closed) was a community where homeowners could benefit by connecting directly with remodeling contractors they could trust, for free - making the remodeling process easy. While the site was free for homeowners, remodeling contractors and professionals utilized paid profiles to use as their online presence and reputation.

In 2010 (after a new round of funding), I re-joined the team with a focus on community & social media management. I was responsible for user engagement and growth across various social media platforms, the Remodeleze platform (e.g internal community), and email communications. I also managed website content and strategy. 

 

Director, Online Marketing | Remodeleze

December 2008  - April 2009 | Start-up

Responsibilities focused on strategy, management of the content team, and new member (homeowner) acquisition, including: creating requirements for email communications, new member on-boarding experience, all online marketing (email and paid) campaigns, and consulting on SEO techniques that improved our organic positioning to align with a lean start-up budget. 

 

SEO & Advertising Strategist | PathConnect

December 2007 - November 2008 | Start-up

Pathconnect (now closed) built community platforms and social networks for niche businesses, including Olympic gold medalist Bode Miller's skiing social network, SkiSpace.

While at Pathconnect I was responsible for website analysis for all sister & client websites (4), ad serving management and account management. Prior to my online advertising responsibilities, and SEO adherence, I assisted two VPs as their executive assistant and managed all HR responsibilities.

 

Marketing Manager | Outlook Amusements

November 2002 - May 2007 | Internet / New Media

Outlook Amusements is the home of CaliforniaPsychics.com. A gigantic network of psychics available on an innovative platform that revolutionized the world of getting psychic readings online.

While with Outlook & CaliforniaPsychics, I managed content, company PPC campaigns for the best ROI, landing pages, marketing campaigns (email and print) and assisted in the launch of their first online radio station: Karma Air (launched before the popularity of podcasts - Outlook was always ahead of trends). Before leaving Outlook I initiated their SEO efforts (including revamping our entire content url structure) to increase page rank and traffic, organically. 

I began my journey at Outlook in 2002 (as a supervisor in customer service) and moved on to become their Administrative Supervisor in 2004, before being promoted to Marketing Manager months later. I've always jumped at the opportunity to the learn a business and industry by developing my skills and knowledge in multiple departments and positions. My years at Outlook are a prime example. 

 

Internet Sales (Contractor) | Recycler.com

November 2000 - August 2002 | Internet / New Media

Recycler.com (previously a Tribune company) was a local classifieds site and publication containing used items, electronics, pets real estate listings, jobs and more.

While with Recycler I was responsible for processing customer transactions, and checks. I led support email, proofing daily ads for content, and was tasked with training new employees on website routines and up-selling techniques in new locations.

Freelance

 

Independent Digital Marketing Consultant 

April 2009 - Present | Freelance, Independent Contractor

Full-stack digital marketer. Every small business owners go-to gal. Specializing in community building, social media strategy & management, brand consulting, content management and ghost writing. Serving small business owners around the world, as an independent freelancer. 

I offer a proactive approach to defining social media, marketing, content, and community objectives for the small business owner. That sounds boring, but I'm totally fun.

- Reputation management
- Community building
- Developing the voice of your brand
- Social media strategy
- Copywriting & ghostwriting
- Content management

 

Recommendations

—  I'm pretty awesome, but don't take my word for it. You'll find more on my Linkedin.

We’ve met in 2013, when Ro joined Vinted as the first member of the US team. She contributed greatly to launching of the US market and successfully building the Community Ambassadors area at Vinted. As the Community Ambassador and later the global Community Team Lead she made a huge impact making Vinted more community oriented.

Demonstrating great leadership and people management skills, Ro has made a big impact not only on her team but on the whole organisation. Firmly standing for the main Vinted values such as openness, flexibility and honesty, Ro was a great influencer and inspiration to many
— Justas Janauskas | CEO, Vinted
 
Ro helped us out with in-depth research for the branding aspect of our project. Her efforts were grounded in her extensive knowledge of the culture and language of the young generation of urban dwellers. She provided us with several different versions of copy and, additionally, a range of inspiring insights. I couldn’t recommend working with Ro more - not only is she a true digital native, she lives and breathes online marketing and is an extremely reliable and trustworthy contractor
— Marta Klimowicz | Marketing Manager, Aura App
An experienced community marketer, a passionate team lead and a true inspiration - this is how I would describe Ro in a few words! I met her at Vinted almost 4 years ago and we were co-working while managing teams under marketing structure. Ro’s dedication and love for the community management, her ability to inspire and motivate her team made a huge difference in the productivity level of marketing teams and resulted in an increased community loyalty. Besides being very responsible and one of the best organisers I know, she is also a very charismatic personality! Her sense of humour, optimism and creativity simply make each thing at daily work easy and enjoyable. Ro earns my highest recommendation!
— Vilma Mažylė | Brand Manager, Vinted
Rochelle is a unique find in internet marketing and an expert, passionate about her field. She is solutions oriented and always stays abreast, if not one step ahead of the game from her dedication in research and analysis.

Rochelle was a breath of fresh air to work with from a technical aspect. Her strong understanding of production and and creative teams helped drive high priority marketing by providing concise direction and vision with; she is very hands on even at her level.

She has a passion for quality and her online expertise always yields high results for the organization. I can attest seeing her creative business sense make miracles with a small budget. She strives for perfection and quantifiable results and was the driver of implementing web metrics. I would highly recommend Rochelle in a management capacity for any organization in need of someone with the knowledge, expertise and drive Rochelle possesses to take their organization to the next level.
— Barbara Zavaleta Avakian | Chief Product Officer